About the course:

This interactive and in-depth session will enable you to create an effective digital campaign that you can take away and put into practice immediately.

You will learn how to define your desired message, and which platform/s is best suited to your needs and your audience to convey this. Facilitator and digital engagement strategist Abhay will also help you to define the type of audience interaction that will benefit you, and understand how to curate your audience and content to maximise your resources and ensure your aims are met.

You will get to grips with how to identify and remedy any gap between your current and ideal audience and how to grow this audience, on and offline. By the end of the session you will have defined and streamlined your message, outlined your desired outcomes and know how to put this into a cohesive plan that you and your team will be able to achieve. 

Guardian Culture Professionals Network members receive a 20% discount on the standard delegate rate. If you're not already a member, you can sign up here - it's quick, simple and absolutely free of charge.

About the facilitator: 

The Guardian Culture Professionals team have joined forces with groundbreaking digital engagement strategist Abhay Adhikari to bring you interactive sessions to ensure you create a true, effective and far reaching voice online. 

These sessions employ Abhay’s innovative approach to working online, using a unique combination of group mind mapping, case studies and interactive worksheets will ensure that you will gain real value, and a real, effective strategy you can implement straight away. 

Discover the importance of creating an engaged, interactive audience – and how to sustain and grow this online community. 

Guardian Culture Professionals Network members receive a 20% discount on the standard delegate rate. If you're not already a member, you can sign up here - it's quick, simple and absolutely free of charge.

Please note that we are unable to accept offline payments, except for group bookings of more than eight delegates where a booking fee applies. A non-refundable booking fee of £25 per booking (not per delegate) will be payable for offline bookings. Invoices must be paid within 14 days of issue or by 7 days from the date of the seminar, if payment is not receieved booked places will be released.